Client
King Salman Global Academy for Arabic Language
Year
2023
Every year on December 18th, the world marks Arabic Language Day. In 2024, King Salman Global Academy for Arabic Language commissioned a visual identity that could carry that moment at scale.
The challenge was precise: design a brand system that honors Arabic heritage without making it feel like a museum exhibit. The identity needed to feel alive, modern, and worth sharing, across government institutions, city streets, and global digital platforms simultaneously.
The result was Nafkhar Biha, نفخر بها, which translates to "We Are Proud of It." A campaign that reached 78 million impressions, 56 million views, and 46 million engagements across 6 digital platforms, 70+ outdoor locations in Riyadh and Jeddah, and was activated by more than 30 government entities internationally.
Some briefs are bigger than a logo. This was one of them.
Scope of Work
