Overview:
This project involved creating a distinct visual identity for the annual National Volunteer Day initiative in Saudi Arabia, organized by the Ministry of Human Resources and Social Development. The goal was to elevate the initiative's brand presence and foster stronger engagement with its target audience: Saudi youth seeking guidance and inspiration from role models.
This project involved creating a distinct visual identity for the annual National Volunteer Day initiative in Saudi Arabia, organized by the Ministry of Human Resources and Social Development. The goal was to elevate the initiative's brand presence and foster stronger engagement with its target audience: Saudi youth seeking guidance and inspiration from role models.
Challenge:
The National Volunteer Day lacked a cohesive visual identity, hindering its ability to resonate with the target audience. The challenge was to create a unique brand that felt fresh and distinct, while still maintaining a clear connection to the Ministry.
The National Volunteer Day lacked a cohesive visual identity, hindering its ability to resonate with the target audience. The challenge was to create a unique brand that felt fresh and distinct, while still maintaining a clear connection to the Ministry.
Solution:
The solution involved crafting a visual identity that struck a balance between innovation and institutional affiliation. We developed a unique logo design that could stand alone while incorporating subtle references to the Ministry's branding elements. The overall design scheme was youthful and vibrant, reflecting the energy and enthusiasm of the initiative.
The solution involved crafting a visual identity that struck a balance between innovation and institutional affiliation. We developed a unique logo design that could stand alone while incorporating subtle references to the Ministry's branding elements. The overall design scheme was youthful and vibrant, reflecting the energy and enthusiasm of the initiative.
Conclusion:
The new visual identity has significantly enhanced the National Volunteer Day's brand recognition. The distinctive design language effectively connects with Saudi youth, while maintaining a clear link to the Ministry. This project demonstrates the power of strategic design in revitalizing initiatives and fostering deeper audience engagement.
The new visual identity has significantly enhanced the National Volunteer Day's brand recognition. The distinctive design language effectively connects with Saudi youth, while maintaining a clear link to the Ministry. This project demonstrates the power of strategic design in revitalizing initiatives and fostering deeper audience engagement.
Client: Ministry of Human Resources and Social Development
Project: Branding
Year: 2022
Company: Trend
Art Director, Logo Designer: Mourad Zaghdoudi
Visual Identity Specialist: Saeed Ali
Graphic Designer: Khalid Farghaly
Copywriting: Alhanouf Alfarraj
Project: Branding
Year: 2022
Company: Trend
Art Director, Logo Designer: Mourad Zaghdoudi
Visual Identity Specialist: Saeed Ali
Graphic Designer: Khalid Farghaly
Copywriting: Alhanouf Alfarraj