Overview:
Half Lens, a Saudi production startup launched in 2022, needed a visual identity to stand out in a crowded market saturated with photography, videography, and editing services.
Challenge:
As a new business owner, Saad, the founder of Half Lens, faced the challenge of differentiating his startup from established competitors. The Saudi market offered a plethora of similar services, making it difficult for Half Lens to capture attention and establish brand recognition.
Solution:
Crafting a unique visual identity was crucial, I began with in-depth research on the target audience and competitor landscape. This led to a bold, minimal logo with neutral colors, allowing user-created content to take center stage. The design subtly references a lens being cut in half, reflected in the logo's sharp edge-like angles. This concept captures the transformative power of the Saudi national vision, capturing a moment of change and cultural exchange it fosters.
Conclusion:
Half Lens' visual identity proved to be a success. Launched in 2022, the company is now a thriving player in the Saudi production market, collaborating with various businesses and delivering high-quality services. This project exemplifies the power of strategic visual design in helping startups establish a strong brand presence and achieve growth.
Client: Half Lens
Project: Branding
Year: 2022
Graphic Designer: Saeed Ali
Copywriting: Abdullah Alnumay
Animation: Mohammed AlShalab
Project: Branding
Year: 2022
Graphic Designer: Saeed Ali
Copywriting: Abdullah Alnumay
Animation: Mohammed AlShalab