Overview:
Uruq Bani Ma'arid, a national treasure of Saudi Arabia, has secured its rightful place on the world stage. This project chronicles the development of a brand identity that celebrates its transition from a national protected area to a UNESCO World Heritage Site.
Challenge:
Uruq Bani Ma'arid boasts a unique ecosystem within the vast Rub' al-Khali desert. As it transitioned to World Heritage status, it needed a distinct visual identity to reflect its global significance and stand independent from other protected areas. The challenge was to capture the essence of Uruq Bani Ma'arid's unparalleled beauty and diverse wildlife through a powerful brand identity.
Solution:
To create a truly representative identity, we delved into what makes Uruq Bani Ma'arid extraordinary. The solution involved crafting a symbolic language inspired by the very elements that distinguish this protected area. Each symbol within the logo encapsulates a unique aspect of the landscape, from the majestic sand dunes to the vibrant wadis.
Furthermore, the brand identity leverages stunning imagery captured directly from Uruq Bani Ma'arid. These visuals serve as the foundation for design materials, ensuring an authentic connection to the place itself.
Conclusion:
The brand identity for Uruq Bani Ma'arid effectively communicates its newfound status as a World Heritage Site. The symbolic language and authentic imagery resonate with a global audience, fostering a deeper appreciation for this ecological marvel. This project signifies the power of design in elevating a national treasure to the international stage.
Client: National Center for Wildlife
Project: Branding
Year: 2023
Visual Identity Specialist: Saeed Ali
Copywriting: Abdullah Alnumay
Animation: Mohammed AlShalab
Project: Branding
Year: 2023
Visual Identity Specialist: Saeed Ali
Copywriting: Abdullah Alnumay
Animation: Mohammed AlShalab