Overview:
"نفخر بها (We Are Proud of It)" is a campaign celebrating the Arabic language's enduring legacy. This project involved crafting a visual identity that bridges the gap between modernity and tradition. The goal was to showcase the language's contemporary relevance while preserving its rich history for a global audience.
"نفخر بها (We Are Proud of It)" is a campaign celebrating the Arabic language's enduring legacy. This project involved crafting a visual identity that bridges the gap between modernity and tradition. The goal was to showcase the language's contemporary relevance while preserving its rich history for a global audience.
Challenge:
The challenge lay in creating a visual identity that felt fresh and modern, yet deeply rooted in the Arabic language's history. The key was to find a way to represent the language's unique beauty and complexity through a modern lens.
The challenge lay in creating a visual identity that felt fresh and modern, yet deeply rooted in the Arabic language's history. The key was to find a way to represent the language's unique beauty and complexity through a modern lens.
Solution:
To celebrate the Arabic language's modernity while honoring its history, we opted for a logotype design. This approach allowed the beauty and complexity of the Arabic script itself to take center stage. Inspired by the elegance and readability of Naskh calligraphy, the logo design emphasizes the unique forms of the letters.
To celebrate the Arabic language's modernity while honoring its history, we opted for a logotype design. This approach allowed the beauty and complexity of the Arabic script itself to take center stage. Inspired by the elegance and readability of Naskh calligraphy, the logo design emphasizes the unique forms of the letters.
Furthermore, a captivating visual pattern was created by interlacing Arabic letters in a circular form. This pattern, born from experimentation with various letter combinations, adds a modern touch and reinforces the visual richness of the language.
Conclusion:
The resulting visual identity successfully struck a balance between modern aesthetics and respect for Arabic heritage. The design's modularity allowed for versatile use by various entities within Saudi Arabia and internationally. This project, supported by the King Salman Academy for Arabic Language and the Saudi Ministry of Culture, helped celebrate the Arabic language's enduring legacy in a way that resonates with a global audience, particularly in Saudi Arabia and the USA (specifically, New York City).
The resulting visual identity successfully struck a balance between modern aesthetics and respect for Arabic heritage. The design's modularity allowed for versatile use by various entities within Saudi Arabia and internationally. This project, supported by the King Salman Academy for Arabic Language and the Saudi Ministry of Culture, helped celebrate the Arabic language's enduring legacy in a way that resonates with a global audience, particularly in Saudi Arabia and the USA (specifically, New York City).
Client: King Salman Global Academy for Arabic Language
Project: Branding
Year: 2023
Company: Trend
Art Director: Mourad Zaghdoudi
Visual Identity Specialist: Saeed Ali
Copywriting: Nehal Abdo
Project: Branding
Year: 2023
Company: Trend
Art Director: Mourad Zaghdoudi
Visual Identity Specialist: Saeed Ali
Copywriting: Nehal Abdo